Website Design Brief: Simple Air

This project was done in a team setting (I’ve only included below the work that I contributed). We, “The Interactive Media Team”, were tasked with meeting with our fictional client “Simple Air” to discover their needs as a new company and design a website that achieved their desired goal. I was in charge of the discovery process, we had to make the company up so it’s all hypothetical of course. But the discovery phase is what guided us in designing the website in such a way that we would provide value to our client’s ideal customers. We designed the site based around demographics, ICP avatars to some degree, that I outlined based on our discovery. I then performed a competition analysis to gain insights into how our client’s competition designed their websites and how we could take advantage of their positioning vs. ours. I also designed the layout of the brief itself and was in charge of coordinating things for our 3 person team.